Bell Ricardo

The Creative Mind Behind
Ads That Actually Convert.

The Creative Mind Behind Ads That Actually Convert.

I turn ad spend into cash flow with scroll-stopping marketing built on buyer psychology.

Highlights

Managed $1M+

in ad spend

Partered with

7-figure brands to help scale

$3M+

in B2C medical aesthetic sales

$5M generated

for Restore Hyper Wellness

$980K generated

for Hand & Stone Massage & Spa pre-opening locations

Generated $50 000+

$15 000 within her first 30 days!

NUA Med Spa

$15K + monthly ROI within the first 2 months

FEATURES

Disruptors 2021

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2025 LevelUp Speaker

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what i do

Services/Expertise

Creative Strategy
Media Buying (Meta)
CRO & Copy
Offer Architecture

Creative Strategy

→Ads That Don’t Just “Look Good” but Actually Work..

Media Buying (Meta)

→ $1M+ in Spend. Scaling Powered by Psychology + Data.

There’s art in the data- and I know where it hides.
Instead of hacks or “this week’s funnel,” I focus on timeless principles:

I don’t just launch campaigns. I read signals, shift energy, and scale profit.
Meta ads are my thing. ROAS is just one metric I master.

CRO & Copy

→ Words You Can Take to the Bank

Every line has one job: make them want the next. I use classic direct response, modern readability, and rhythmic structure to hypnotize, educate, and close.

Offer Architecture

→ Turn Your Offer Into a No-Brainer

Most offers sell features. I build identity vehicles that turn browsers into believers. I reframe, reposition, and restructure your offer so it:

The goal? Make your offer so resonant they feel like they thought of it first. Think “irresistible,” but make it deeply human.

about me

Why It Works and How This Helps You Win

It Started With a Flute—and a Curiosity for What Moves People

I didn’t start as a marketer. I started with a flute in my hands, earning a Bachelor of Fine Arts in Classical Music. But even then, I was remixing.

Taking everyday songs, blending them with techno, and incorporating my flute into genres it had never been in before. That’s when I first stumbled into marketing—trying to share those remixes and turn my little music brand into something more. Then COVID hit.

Teaching music online wasn’t the same.

The kids felt it, and so did I.

That’s when I leaned harder into the marketing side, because if I could get my music out there, maybe I could help others do the same.

Then Marketing Becomes My New Instrument

One day, I took a leap. Dropped a couple grand on a marketing course. I had to see if what I learned worked in real life, so I ran fake ads. Some for music, some for beauty brands I loved.

The clicks started rolling in. That was my “holy crap!” moment. I realized I had something here.

Something I could build. not just for me, but for real businesses.

So I emailed every local spa I could, offering to work for free, to test and learn. Before I knew it, I turned that first free client into a paying one.

That’s when my agency was born. Marketing became my new creative outlet—just like my music, it lets me blend ideas, psychology, and performance. Now, I help businesses create campaigns that not only convert, but drive real conversions.

For me, it’s all about impact. Helping their families, their dreams—while also building the life I want for mine. And that’s how I went from flute player to performance marketer.

It’s all creativity. Just a different instrument.

Now, I Build for Legacy, Not Just ROAS

My proudest accomplishment isn’t any campaign—it’s my one-year-old son. He’s the reason I think bigger, push harder, and aim to leave a legacy.

Because the same way I want to make him proud, I want to create real impact for the businesses I work with—their teams, their families, their futures.

It’s about more than campaigns.

It’s about changing lives, one conversion at a time.

my process

The Winning Campaign Process

step 1. Hook Crafting

First, I dive deep into your market’s mind—what’s keeping them stuck, what shift they need, and the unique solution you offer. I also find the gap your competitors miss, so we position your campaign in a way that stands out and speaks directly to your audience’s thoughts.

step 2. Headline Refinement

With the hook in hand, I create headlines that paint a picture—where your audience is now, where they want to go, and who they become along the way. I infuse hope and a sense of possibility, sometimes using metaphors, drama, or paradox—whatever makes the headline resonate with how they already think and feel.

step 3. Copywriting Magic

The copy builds on the hook, weaving drama, curiosity, and storytelling. Each line pulls you to the next, building desire, revealing the gap, and showing the mechanism that makes your offer real. It ends with a clear call to action, because great copy doesn’t just sell—it transforms.

step 4. Creative That Feels Like Home

Finally, the creative is designed to fit right into your audience’s world. I borrow trust and familiarity from what they already know and love, pairing that with standout visuals and headlines. Whether I use a familiar format or create something fresh, the goal is to get noticed, resonate, and convert—because I’ve taken the time to truly understand what grabs their attention.

step 5. The Landing Page

I design (or optimize) landing pages that carry the momentum—matching the psychology, promise, and energy of the ads that brought them there. It’s not just about design. It’s about flow, friction, and belief-building. I use proven layouts, direct response frameworks, and micro-conversion cues to guide your visitor step-by-step toward a "yes."